“How To Make Your Job Matter: An Open Letter To The Market Researcher” Seek made the bold statement that consumer-driven ideas are your currency and that research should not be submitted as facts only. As I was thinking about how to connect the research step to actionable ideas, I thought back to my past years at FEI, Front End of Innovation conference.
Also this year, yours truly will be moderating the various “FireStarter” sessions to ensure things move along and remain high energy. For those new to the conference, the FireStarter sessions combine 3 energetic, corporate innovation professionals to present 10 minute stories based on one central topic. There is also a bit of time set aside for engaging Q/A.
I hope to see you there. If you are interested in registering, go to the FEI website and enter in the code FEI2011SEEK for a 20% savings (I don't make a dime if you decide to register through the link, I just want to meet you in person).